Studio Wim - ongoing

Web copy

Studio Wim is an animation studio with a big impact. Wim likes to work create digital work that moves; both literally and figuratively speaking. I am writing the copy for his new website.




"Wim is niet alleen. Hij heeft een groep getalenteerde ontwerpers, illustratoren, sound designers en developers om zich heen verzameld. Dat maakt Studio Wim een one-stop shop voor animaties, explanimations en geanimeerde web content (zoals interactieve animaties en gniffel-gifjes)."

Griph - finished

Press releases

Griph is an agile law firm. It's built on trust and equivalence instead of hierarchy and non-transparancy. Top prove that vision, the lawyers and tax specialists temporarily let their clients decide what their work was worth. I wrote the press releases and some small copy for the campaign launch.




"Jaap Stikkelbroeck - oprichter van Griph - ziet de donatiemaand als een logische evolutie van de advocatuur en fiscaliteit."

Vaulteq - finished

Web copy / App copy

The first Dutch password manager keeps your passwords safe and within reach. Vaulteq is building a brand based on trust. That's why the copy for web, app and blogposts had to be clear and convincing.




"Wanneer we zeggen dat je data altijd dichtbij is, bedoelen we dat letterlijk. Je data is - en zal altijd - versleuteld op Nederlandse servers opgeslagen worden."

MessageBird - ongoing

Web copy

MessageBird is one of the fastest growing Dutch tech startups. Their copy was directly translated from English to Dutch but the soul got lost in translation. I rewrote all Dutch copy to bring the soul back to the birds.




"We zijn een erkende provider met meer dan 900 direct of indirect aangesloten operators. Ons platform brengt je berichten via de snelste weg naar bestemming."

BMW - finished

Web copy

Quality cars need copy of matching quality. BMW was building a new test drive landing page. I wrote the copy in the signature BMW tone of voice while keeping a young (web savvy) target group in mind.




"Sportiviteit zit in het DNA van elke BMW en zijn bestuurder."

Marqt - finished

Print / In-store communication

This ecologically responsible supermarket chain has innovative ideas about what we should eat. I helped to make sure in-store communication (posters, labels and product info) and newspaper advertisements reflect their well-thought-out choices.




"Aberdeen Angus is vlees van uitzonderlijke kwaliteit, met een mooie vetdooradering. Deze dunne lijntjes vet en een rijpingstijd van drie weken zorgen voor de intense smaak."

Soigneur - finished

Translation

A magazine for the love of cycling. Soigneur makes high quality content about the world of cycling in the past, present and future. I translated an English article to Dutch for their online magazine.




"Zijn studentikoze bril levert hem de bijnaam 'Le professeur' op. Fignon wint twee keer de Tour de France maar staat vooral bekend om de ronde die hij verloor."

Demarrage - finished

Blog

Demarrage delivers all kinds of packages and mail environment-friendly, by bike. I wrote a series of blogposts about bike messaging. They point out the advantages of working with Demarrage in an indirect and entertaining way.




"Het verbindende element in dit wereldje is de kleurrijke groep mensen met een afwijkende leefstijl en gezamenlijke passie. Het niveau en op welke fiets je rijdt is secundair."

Bilder & De Clercq - finished

Social media management

The tone of voice on social media had to match B&DC’s high standards. It had to appeal to food-minded people in Amsterdam. I created original content using my own photography.




"Het beste vlees van Nederland haal je bij Bilder & De Clercq. Al ons rund- en varkensvlees komt namelijk van Lindenhoff. Wij zijn trots dat B&DC (naast de boerderij zelf) de eerste plek is waar jij als particulier Lindenhoff kan kopen."

Defringe - finished

Strategy / Content creation

A blog were the greatest creative work is filtered and presented. We strived to give artists and their work the platform it deserved. Defringe was the digital playground where I broadened my writing skills and taste for design and usability.




"Defringe is a curated online gallery that filters creative content on the web. With the idea of a gallery in mind, we want the site to act as platform for innovative and creative ideas."