Copywriting / Translation
Vaulteq is the first Dutch password manager. It keeps your passwords safe and within reach. Vaulteq is building a brand based on trust. I am making sure their webcopy, app copy and blogposts leave a clear and convincing impression.
Copywriting / Localisation
MessageBird is one of the fastest growing Dutch tech startups. Their copy was directly translated from English to Dutch but the soul got lost in translation. I have rewritten all Dutch copy to bring the soul back to the birds.
BMW NL needed copy for their new test drive landing page on a very short term. I wrote in the signature BMW tone of voice while keeping a young (web savvy) target group in mind.
This ecologically responsible supermarket chain has innovative ideas about what we should eat. I helped to make sure in-store communication (posters, labels and product info) and newspaper advertisements reflect their well-thought-out choices.
A magazine for the love of cycling. Soigneur makes high quality content about the world of cycling in the past, present and future. For their website, I translated a Dutch article to English.
Interviews / Photography
Eetclub.nl is the place to start or join a cooking club in The Netherlands. I was asked to make portraits (interview & photography) from some of their members. The idea was to surface stories about how the clubs got together and what they like about their cooking club.
Demarrage delivers all kinds of packages and mail environment-friendly, by bike. I wrote a series of blogposts about bike messaging. They point out the advantages of working with Demarrage in an indirect and entertaining way.
Strategy / Social media management
The tone of voice on social media had to match B&DC’s high standards. It had to appeal to food-minded people in Amsterdam. I created original content using my own photography.
For the Lionel Gallery exposition on Banksy, I handpicked a group of bloggers and invited them for an exclusive preview. It generated a lot of online attention right when they wanted it.
Strategy / Content management
Filtering the web’s greatest creative work. We strived to give artists and their work the platform it deserved. Defringe was the digital playground where I broadened my skills and taste for text, design and usability.