Studio i - finished

Scriptwriting & Voice-over copy

Studio i is an initiative of the Stedelijk Museum Amsterdam and the Van Abbe Museum in Eindhoven. Through inclusive thinking, Studio i makes museums become less exclusive. I wrote the creative script that was used by both the animation studio and voice-over.

> Watch on Vimeo

The Main Ingredient - finished

Strategy / Web copy

The Main Ingredient is a startup studio: they co-create or co-found startups. Their question: how can we reflect our innovative, smart and think-different mindset in copy? I wrote all the copy in close collaboration with the designer: maximizing synergy between copy and design.

"You know what motivates us? Creating solutions the world didn’t know it was waiting for."

Does - finished

Scriptwriting & Voice-over copy

Graffiti artist Does asked Strictua to make a short documentary on his struggles and progression during 20 years as an artist. I interviewed Does and wrote the script & voice-over copy.

> Watch on Vimeo

MessageBird - finished

Web copy

MessageBird provides communication solutions for clients like Uber and Google (SMS verification etcetera). I iteratively translated and rewrote Dutch copy.




"We zijn een erkende provider met meer dan 900 direct of indirect aangesloten operators. Ons platform brengt je berichten via de snelste weg naar bestemming."

BMW - finished

Web copy

Quality cars need copy of matching quality. BMW was building a new test drive landing page. I wrote the copy in the signature BMW tone of voice while keeping a young (web savvy) target group in mind.




"Sportiviteit zit in het DNA van elke BMW en zijn bestuurder."

Studio Wim - finished

Web copy

Studio Wim is an animation studio. Wim likes to create digital work that moves; both literally and figuratively speaking. I wrote copy that naturally coexists with animations on his new website.




"Wim is niet alleen. Hij heeft een groep getalenteerde ontwerpers, illustratoren, sound designers en developers om zich heen verzameld. Dat maakt Studio Wim een one-stop shop voor animaties, explanimations en geanimeerde web content."